Sunday, April 30, 2017

The Politics Of Dancing #28: How to be rising to the top!

The Politics Of Dancing #28 - How to be rising to the top!“You give, you receive. You receive, you give”, said to me A Guy Called Gerald years ago, as an unlikely echo to Billy Preston‘s 1974 released single, ‘Nothing From Nothing’, where he would sing: “Nothin’ from nothin’ leaves nothin'”. As many words obviously saying it all as far as relations between two people are concerned. A fact that more and more of us seem to most likely have forgotten along with time.

Mind you, we’ve gone through a major revolution since, with the establishment of Internet as a reputedly communication tool all over the world, but whenever coming to wonder if we fully benefit from its undeniable potential, I’m afraid I would have to say no…
– First, because we all tend to jump on it without havin’ a single clue as to how it really works, seeming to think we can have access to everything from a single click, which is nothing but total non sense. I mean, how could we ever get to understand the meaning of a sentence without properly dealing with its language? Get to a place on our own by car without knowing how to drive? With the list being endless. In other words, everything takes at least a minimum of time to be basically acquired and eventually efforts, should we like to get any further from then.
– Second, because we tend to think we can eventually behave differently – and some of us obviously do – as opposed to the said real life, because of feeling protected behind our screens by the anonymity of a pseudonym. This being another big non sense, knowing that each of us remains in the position to get tracked from the IP of the devices we’re using to have access to Internet if ever necessary, in addition to whatever we express and however we do it which gets more or less recorded in the search engines!

Who among us has never felt frustration at times facing this (new) environment?!? But, like it or not, it’s not technology that has to be blamed, but rather the way we use it, as said earlier. And believe me, this is just the beginning, judging by the way it evolves from a year to another. So better take a bit of time for ourselves to explore as much as possible the countless opportunities it offers, as opposed to keep on jumping on a train we don’t have a minimal control on, the way so many of us do day after day, and therefore maximize the potential it offers in our daily lives. This, no surprisingly, bringing us (back) to music and a big majority of its actors finding themselves in a critical condition nowadays, and, in the mean time, showing the limits of the said Do It Yourself which has established itself as almost the law, along with the arrival of the… computer-aided music.

Each (r)evolution has invariably engendered its lot of detractors, with some saying back then that the latter was not (real) music, as opposed to the one made by (real) musicians, although (real) talents would emerge, from Terry Riley or Kraftwerk (and the list is not exhaustive) to Larry Heard or Carl Craig for instance. But let’s not forget how they certainly didn’t get out the hat by coincidence. For this to happen, they would have to spend countless hours exploring the complexity of the matrix to make friends with it before getting what they wanted from it. Meaning that, fully taken into the formulation of their art, they could hardly do anything else, which one can easily understand…

Therefore, the situation has drastically grown worse since, getting countless artists in the obligation to create their own structures in order to release their own music, which is another job, itself being another challenge. This, unfortunately resulting in so many releases remaining underrated, with no need to be a Harvard-graduated to understand the reasons why…
Once again, it’s only but a matter of time. Hard to be doing anything else whenever creating music, and in a system where event promoters are waiting for releases to book artists, the latter keep on putting out music with hardly time to do anything else, regardless the impact of their works. And whenever, they make a bit of time for this, they would go to a social network X or Y, post them and jump to the next one without even engaging with their fans. With the same beat goin’ on from a release to another!

Yes, Ladies and Gentlemen, this is pretty much where we’re all at nowadays… Musicians, DJ’s, artists, people like you and I, tending to think we can properly deal with everything (and eventually searching for more) from a day to another, as opposed to probably do less, but in a way more efficient way. So strange has become the way many of us think nowadays, even though this has much to do with the economical situation. Of course, we all can use so many tools that would allow us to save money, but do we have the necessary time to get the best out of them, with everything hopefully happening at the same moment??? The answer is, here as well, no, unless being gifted with ubiquity. To such an extend, it therefore would be more salutary to think differently, and probably the way our elders used to do, putting one thing after another to get the necessary time to develop their projects, as opposed to see most of them almost outdated before they are even out nowadays.
Less is definitely more, as it would get the time to be maturated, just like a reputedly good wine needs. But this implies a middle/long term view, and also some necessary investments like proper visuals in the position to generate a good identification of the product, people knowing how to deal with the running of a website, others with the social networks, and real PR spreading the word to the right people, beginning with radio stations, as airplay is synonymous with instant return on investment, but also magazines and dedicated websites, as they generate a substantial complementary exposure…

We, of course, can keep on like this. The only (but major) question being how long can it reasonably last…

About indamixworldwide 2153 Articles
Story teller, record pusher, compiler & web designer...

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