Of course, DIY (do it yourself) has ended up prevailing as far a most of us are concerned, with this for obvious financial reasons, but (and let’s be honest at least for a while) has this contributed to make our world as our daily life better at the end?
One might tend to think that we to some extend have become autonomous as compared to a relatively recent period when we needed a surrounding in order to achieve certain things. Like the publication of a magazine for instance, the shooting of a video or the recording of a piece of music, speakin’ of which lesser people are needed nowadays, because of the assistance of an ever performing technology!
Of course, each of us is in the position to reach way more people nowadays while using the so called social networks, but is this really it?!?
Let’s have a quick look at what artists have to do these days in order to at least exist… First and foremost, they would need to put out music, meaning, for a big majority of them, putting their own money as advance for the people they’re working with (featured singers, musicians, sound engineers), but also the artworks, the conditioning of their products, then some distribution deal. With many of them still thinking that this is pretty much about it! Fine then, but what about the necessary communication, just like the in house PR/marketing services use to do in the few remaining major companies???
This is just half of the job done, but if ever talent was only needed to make it, this would have been standing as an evidence for quite some time already, huh? Alright, you might then object that the evolution of technology has been synonymous with the arrival a whole bunch of useful tools such as websites, platforms and social networks to spread the word. But how about the time needed to put out a website (not to mention to be familiar with its use, but also its running)? Any doubt about this? Google is full of countless interesting topics as far as this matter is concerned… Then how about the time to set up a real base of likers or followers on the social networks? How about the time required to really know as to how they’re working, but also to interact in an optimal way with the fans? Then when, and if ever this achieved which is a big every day task, what and how about reaching the major media (radios, TV’s) and therefore a massive audience???
This gets me back to what some of my friends doin’ PR regularly report me about artists, independent labels remaining inactive when suggested to spend a bit of extra money on external communication (radio) which is nothing – like it or not – but another necessary part of the faire-savoir… Forgetting the fact that getting radio airplay is certainly the shortest way to get the expected return on that specific investment (and eventually more)! With more to be read in an informative article by the likes of Christopher Knab on Music Biz Academy.
Of course, money is kinda tight to mention, but there’s nothing new at the end, and we should all know what putting all our eggs in the same basket is synonymous with. Besides, let’s just not forget that, like in any business, the more time and money we have to dedicate to a project, the bigger expectations we can have with respect to goals…