Wed. Aug. 15, 2018

How technology is killing music at the end…

How technology is killing music at the end. Have you ever noticed?

StrugglingVery few, I suppose, are the ones who figured they opened Pandora’s box. This when they started applying information technology – as first described by Harold J. Leavitt and Thomas L. Whisler in an article published in the Harvard Business Review back in 1958 – to music…

Of course, this would sound like a natural evolution. Following the introduction of non acoustic devices. In other words, the electric guitar, the synthetizers and other beatboxes. Of course, the record industry would find a new way of making extra incomes. This when coming up with the first CD commercial release (Billy Joel‘s ’52nd Street’ album) back on Oct. 01, 1982. Then soon after transferring their catalogues to this new format. And of course, musicians, producers and DJ’s would jump on the DAT format when Sony introduced it in 1987. And even though most of us said hoorah 8 years later with the arrival of the MP3, the song is no more the same nowadays.

How technology is killing music! As it also had its downsides. Meanwhile leading to the almost disappearance of the vinyl format and the current agony of the CD. A situation which happened to synonymous with enormous loss of resources for the record industry. Beginning with its main actors (the artists). But also the specialized press. And if that wasn’t enough, the MP3 got conceived in such a way that no code insertion was needed to prevent the illegal copying. Which could have ensured a minimum of resources for the editors at the end. This leading a big majority of nowadays consumers to not even think / agree on paying when coming to get music!!! Meanwhile spendin’ a few hundred Bucks each year on a new cell doesn’t seem to be a problem…

No need saying how, facing such a reality, any other segment of the econony would have gone bankrupt for a long time already. But this doesn’t obviously help the technogy industry corporates from going always further way. This with the streaming process allowing an ever growing mass of people to have access to almost anything for a low subscribtion fee. With the latter being far from leaving the necessary incomes to the artists to cover the production cost of a recording.

As a result, countless DJ’s/producers would come up with unceasing releases with the aim to get bookings. This contributing to the saturation of the market. And as if it wasn’t enough, with many of them dropping low quality material. And therefore leading to a relative and natural lack of interest from the consummers. Something that sounds similar to nothing else but modern slavery. The latter also affecting more and more musicians left with no other decent incomes but the ones from performing on stage. And, in the meantime, no other alternative but keep on recording in order to keep on touring…

Can such a situation last? As usual, time will tell…

Editorials – How technology is killing music at the end…

Previously in the series…
Procrastination: the evil of the century?!?

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