Wednesday, August 23, 2017

The O’Jays – Now That We Found Love

The O’Jays – Now That We Found Love (Philadelphia International Records)

“Now that we found love what are we gonna do with it…” Whatever your birth date may be, chances are great you’ve heard this hook at least once…
From their seminal 1973 ‘Ship Ahoy’ opus. An album that would spawn classics such as ‘Put Our Heads Together’, For The Love Of Money’ and its title cut. The O’Jays reachin’ one of their peaks on the Kenny Gamble and Leon Huff produced ‘Now That We Found Love’. With Eddie Levert takin’ the lead with his instantly identifiable voice.

Many luminaries came to cover it. From Martha Reeves to B.T. Express or Heavy D & The Boyz. Not to mention Reggae band Third World who gave it a discoified rendition. With Frankie Feliciano cleverly borrowing their rhythm line on his Broken Down Mix of MAW feat. Lynae‘s ‘Life’s But A Dream’ back in 2003…

Overview
– Fellow high school students Eddie Levert, Walter Williams, Bobby Massey, Walter Powell and Bill Isles first sang together as The Triumphs then The Mascots in the early 60’s. They would get their final name as a tribute to Eddie O’Jay, a Cleveland-based DJ who helped them dropping their first release…

The O’Jays would reach their peak along with producers Gamble & Huff who signed them to their P.I.R. label in 1972. A liaison which led to countless classics. From ‘Love Train’ to ‘Backstabbers’ that same year. ‘Now That We Found Love’ and ‘For The Love Of Money’ in 1973. ‘Livin’ For The Weekend’,‘I Love Music’ and ‘Give People What They Want’ in 1975. And the list seems endless until the end of the 80’s when they switched to EMI America.

One of their ultimate tracks worth the listen being the vibrant ‘Don’t Let Me Down’ as remixed by Tony Humphries.

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10 essential Philadelphia International Records gems…

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