Sunday, September 24, 2017

The O’Jays – Give The People What They Want

This Beat Is Mine! The O’Jays – Give The People What They Want (Philadelphia International Records)

The use of ‘Give The People What They Want’ in a current Samsung smartphone TV commercial tells a lot about its timelessness, some 40 + years after its initial release. Of course, we all want our money’s worth whenever coming to invest on something. And no doubt as well as to how the title of this song perfectly summarize the economical principle of the supply and demand. But the overall meaning of this gem goes way beyond this. Explaining as to how people search for better education now, better food to eat, and better homing. And that they got to be given what they want.

Ironically, more than 40 years have gone since this jam first saw the light. And it’s as if nothing had changed. Showing us as to how it’s so easier to turn a deaf ear, like usual. The question being until when this is going to last.

On the other hand, I’ve always had serious doubts about the application of this sentence. As it has regularly led to various forms of demagoguery. Like for instance the British Dance mags comin’ up with cover stories related to the use of drugs in the 90’s. Or how corporate radio stations have turned, giving their own interpretation as to what people supposedly want. And I’m not even speakin’ of politicians here or there playing the dangerous game of populism…

‘Give The People What They Want’ in the sense of what they need. And nothing else!

This Beat Is MineThis Beat Is Mine! (*)
Once in a week (on Wednesdays), IDMW is left with you at the command!
For this to happen, nothing’s more easy… What you’ve just got to do is drop us a line while using our contact form and let us know about your favorite piece of music (*), along with a review explaining what it suggests you and why people should dig it. And the best of it will be given a publication with your credit the week after.

With warm thanks to Poole-based correspondent, Rob Stevens, for this week’s suggestion…

Gladly welcoming yours to be published next Wednesday. On your marks!

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